Traditional tree maps can quickly become overwhelming when dealing with deep product hierarchies or a large number of SKUs. As complexity increases, these visuals often clutter the screen with too many elements, making it difficult to identify key performance drivers.
Expandable Tree map offers a more intuitive solution. By allowing users to drill down into categories, subcategories, and individual SKUs as needed, it reduces visual noise and cognitive load. This focused, interactive experience helps users uncover insights more efficiently — exploring only what truly matters.Our Use Case: Visualizing Product Sales by Category
These visuals compare two techniques for exploring sales across a multi-tier product hierarchy:
Key Takeaways:
1. Tree maps flatten everything, but with too many SKUs, they hide more than they show
2. Expandable Tree maps guide users from broad to specific, keeping the structure intact
3. Clients get cleaner insights and better storytelling for reports, walkthroughs, and decisions
At Perceptive Analytics our mission is “to enable businesses to unlock value in data.” For over 20 years, we’ve partnered with more than 100 clients—from Fortune 500 companies to mid-sized firms—to solve complex data analytics challenges. Our services include Advanced Analytics, Generative AI, and Business Intelligence (Tableau, Power BI and Looker) turning data into strategic insight. We would love to talk to you. Do reach out to us.
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You have crafted a powerful analytical tool for us. Thank you.
Alan Benjamin
Principal, Benjamin Realty Advisors
I have been working with Chaitanya and Perceptive Analytics for about 20 months now. They did BI / reporting and excel tool development. Their work helped us in channeling our periodic reports to the senior and operational management. The team exceeded my expectations. Chaitanya would ask thought provoking questions that trigger a new line of thinking. They created good dashboards so our senior team can quickly interpret reports. We were able to make progress because the team knew finance and tools they created were easy to implement.
Samir Lavani
CFO at Pearl Hospitality
Chaitanya and the Perceptive Analytics team worked on multiple strategic projects that involved Tableau data visualizations. Perceptive's work (~ 1 year) led to successful launch of our portal - this was an important milestone for us. Visualizations created were insightful, easy to understand and visually attractive. The team often suggested ways to show data in more intuitive way so our audience can understand it. They also knew Tableau well that helped in customizing it for our purposes. The team worked hard to finish the project on time managing expectations. I look forward to working with Perceptive on other projects.
Haroon Yaqoob
Principal at Nomenclature Inc.
